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CaptainU Recruiting: Marketing yourself

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Playing sports in college is a wonderful experience. It will enrich your time in college and leave you with life-long friends
and memories. Make the Team is intended to clarify the recruiting process and help you maximize your chances of winning a spot on the college team that’s right for you.

The theme is self-promotion – not as in bragging or being egotistical – but in terms of marketing yourself to college coaches. In other words, if you are committed to playing sports in college, you have to make it happen. Don’t just hope that some coach will see you and decide that you’re his or her next superstar.


One of the keys to recruiting success is organizing the process in one place. Your list of colleges, all your email with college coaches, and the notes you’ve taken about visits and phone calls should all be sorted, easily accessible, and within reach at a moment’s notice.

When we built the CaptainU Colleges organizer, we centralized all of this information in one place, but I’ve heard about people using shoe boxes, milk crates, and whatnot. Whatever you use, the important thing is to use something. Being disorganized is the downfall of too many people in the recruiting process.

Tip for CaptainU Users: Think of your CaptainU recruiting profile as a giant highway billboard. Get college coaches to look by adding photos, video, and academic and athletic info. Don’t have an account yet? Get started with a free CaptainU profile now.

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To be successful with recruiting, you have to take personal responsibility for the process. Our software keeps people on track, but getting recognized is always up to you.

Though the task of recruiting ultimately falls to you, the player, college selection can be a lot to chew on. It helps to work through this process with your parents, counselors, and coaches – they can offer the support and guidance you need to make the team!


A dynamic, multidimensional marketing pitch will make you a strong candidate. To that end, CaptainU Recruiting involves on-field and off-field components. On-field CaptainU recruiting refers to real-life appearances in which a coach can evaluate your play. Off-field CaptainU Recruiting, though perhaps less obvious, is no less critical. It is the all-important exchange of information, the dialogue in which you engage a coach. Demonstrate to coaches that you are enthusiastic, responsible and dedicated.

Stay tuned for more of “Make the Team” from CaptainU CEO, Avi Stopper with #MaketheTeam

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