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More than a million high school athletes and colleges coaches use CaptainU to make and build college teams. We believe in you. We believe you’re the captain of your own ship. And we’re honored to build the tools you need to help you achieve your dreams.

Our work has a big impact on the lives of young women and men, and we work to improve every day, with every customer. If you ever need help, want to give us a shout out, or feel like we’re falling short, please email us:

How We Help People
A Little History
Our Team
Commitment to Diversity
We’re Always Hiring

Here are some of our amazing customers doing what they love. (BTW, each day, we post great new pictures on Instagram. You can also connect with us on Facebook and Twitter.)


How We Help People

CaptainU is a software company based in Denver, San Francisco, Kansas City, and Tampa. The tools we build take the complexity and confusion out of recruiting for more than a million members. When you use CaptainU well, the confusion and self-doubt that are typical in recruiting melt away.

Athletes — More than a million athletes use CaptainU to make themselves look great and promote themselves to college coaches.

College coaches — More than 5,000 college coaches use CaptainU recruiting software to save time managing their recruiting from beginning to end.

Event directors — More than 2,000 tournaments use CaptainU to promote their events to 100,000 youth teams and college coaches.

Youth coaches — 100,000 use coaches to find events, promote their teams to college coaches, and help their athletes succeed,

A Little History

CaptainU was founded in 2008 by Avi Stopper & Michael Farb. Their vision was to create an easier way for high school athletes and college coaches to connect with each other and build meaningful recruiting relationships.

Avi and Mike met at the University of Chicago Booth School of Business. Avi had played at Wesleyan, coached the University of Chicago men’s soccer team, and written the recruiting guidebook Make the Team (which you can download for free.) Mike was an athlete in high school and a software developer with a degree in computer science from Penn and a history of working on complex systems for Accenture.

Fuelled by sandwiches from the Medici on 57th, (honestly, is there a better sandwich in America???) and their respective interests and areas of expertise, CaptainU was born. It started with a bang. In the spring of 2008, CaptainU won the New Venture Challenge, the awesome startup competition at Chicago Booth. Over the years, we’ve been supported by some of the best startup organizations around, including: Chicago Booth, the Chicagoland Entrepreneurial Center, and the Colorado Technology Association.

Recruiting Philosophy

Our view has always been that college coaches want to hear from athletes directly and vice versa. We’re not agents, we don’t take an active role in recruiting, and we don’t advocate on behalf of any individual athlete or college team. Our focus is on providing tools that makes it easier for people to find each other, connect, communicate, and stay organized.


Unlike a lot of technology companies, CaptainU has never taken any outside capital. We’re fully bootstrapped and profitable. This makes a big difference for our customers and employees. It means that we’re accountable first and foremost to our customers, instead of investors whose primary focus is financial returns. It also means that we can constantly improve our working environment, even if a particular decision isn’t the best thing in the near-term for the bottom line.


We think culture is about more than the normal startup trappings. It’s not about crazy benefits, free meals, and foosball (though we do have that stuff.) Rather, it’s about how we work individually and as a team. As we think about culture, we reflect on what day-to-day life is like for our employees and customers.

CaptainU is a company with significant impact in the lives of its customers, located in the heart of downtown Denver and San Francisco. We have a fun atmosphere where professional growth and experimentation is supported and encouraged. Work here consists of coming up with an idea, testing said idea, iterating, and then automating, all in a collaborative environment where failing and then improving is encouraged. CaptainU offers tools and services that are cutting edge and valuable to our customers as well as an environment where you can thrive as an employee.

Other Benefits

  • Robust professional growth opportunities: support, experimentation in projects within your role, off-site learning and peer mentorship
  • Regular (awesome!) team building activities including:
    • Catered lunches in the office every Monday
    • Baseball games in the summer
    • Regular team-building activities both during and after work so everyone has an opportunity to participate
  • On Wednesdays, you can work from wherever you want (like home or a coffee shop)
  • No structured vacation policy (get your work done and go when you want)
  • A week off around the holidays (as well as all other major holidays off)
  • Medical, dental, and vision coverage
  • Easy access to public transit and commuter benefits
  • Work-life balance
  • We value the creativity and skill set of every individual while offering opportunities to influence strategic product decisions, contributions to all areas of the company, direct work with C-level management

Our Team

What’s the best thing about working at CaptainU? From one of our developers: “Quite simply, the people. I love this team and have never worked with a better group.”

We have a talented, experienced team that focuses on ensuring our customers have everything they need to succeed on CaptainU. We work hard, have fun together, and maintain a healthy work-life balance. Each member of the team brings a specific talent and has a focused purpose in CaptainU and its members’ success.

Commitment to Diversity

We believe technology has the potential to improve the lives of everyone across the globe. Even though women today make up more than half of the U.S. professional workforce, there is still need for more women in technological roles. CaptainU has a unique team of women dedicated to making sure CaptainU is a comfortable, rewarding, positive work environment that is inclusive to all types of people, not just women. If you’re a man or a woman in tech and looking for a job, or know someone who is, let us know!

Favorite Books

In terms of our philosophy on business, the 3 books that have most influenced how we think about are:

Nudge – Richard Thaler — an incredible primer on behavioral economics and the psychology of decision making
Rework – 37signals — the new way of running a company
Lean Startup – Eric Ries — the new way to build products that fill a need

We’re Always Hiring

At CaptainU, we’re always on the lookout for top talent in software development, marketing, sales, analytics and customer service. We gravitate towards applications that show personality, a genuine interest in CaptainU and what we’re building, and creativity. We look for people who are great at getting things done and are open-minded about continually learning, testing new ideas, and objectively measuring how they work.

Software Development

Here’s what one of our developers said about his first day at CaptainU: “Just wanted to let you know this probably the most welcoming first day I’ve ever had with any company I’ve worked for.”

Ruby on Rails and Mobile developers — We look for loads of experience with Rails, JavaScript, CSS, HTML, Ember, iOS, and Android. An interest in and fluency with the foundational tools in the Rails, iOS, or Android ecosystems, as well as new developments are a must. Meaningful open source contributions that we can review on Github are a huge plus.

Web designers — We believe that interactive design is best accomplished in the environment in which customers are going to experience it. To that end, we look for well-rounded designers who are excellent with user experience, visual design, and front end development. HTML and CSS are a must. JavaScript and Embedded Ruby are a nice to have.

Business Development

Sales pros – We look for a proven ability to sell. At CaptainU, this includes all steps of a standard inside sales process: building a list of qualified, building relationships, and closing deals.

Marketers – We look for data-driven marketers who are able to build and execute marketing campaigns and then measure them objectively. Along with the ability to write, fluency with MySQL, Optimizely, Google Analytics, Mixpanel, and statistics are great skills to have.

Support – Fast, empathetic support is a cornerstone of CaptainU. We look for support pros who are able to clearly articulate solutions to technical problems via email and phone. We also look for an ability to build content that helps our members better understand how to get the most out of CaptainU.

Interns – We’re always looking for interns who are hungry to learn sales, marketing, and analytics.

You’re always welcome to apply for one of these positions by sending an email with relevant materials to